The Top 100 Business Schools avoid this piece of critical thinking in their MBA programs, dismissing it as too soft and somewhat less than tangible. Try telling that to Nordstrom. 10 Minute MBA creator John Quinn explains why entrepreneurs and business leaders need to develop their own version of his Theory of Everything
5 star customer service is the easiest and quickest way to business super-stardom so use it!
So many businesses seem to be afraid of any interaction with their customers that isn’t a simple sale. After sale service and customer relationship development is so poorly planned for and executed in most businesses that it is one of the simplest and powerful strategies you can spend your time working on. Try implementing these 5 ideas in your business and see how they can rapidly improve your performance. And why not share your own ideas and tricks in the comments below?
- Send cards not emails; if you’ve gone to the trouble of getting your customers’ permission to keep in touch the obvious thing to do is to keep communicating with them by email. However, because its so obvious and cheap; your customers can easily become complacent about it and just ignore all but the most impressive email headings. Try mixing it up a bit by sending them a hand written card or letter. If this isn’t about a special offer and is genuinely about looking after the customer after a sale then so much the better. Pop a chocolate in there for good measure.
- Talk don’t write; the obvious thing to do in communicating with customers is to write somehow; maybe email, maybe a blog post or a letter even. If you receive a letter or email from a customer about a complaint; phone them as soon as possible. They will be surprised to receive a call that aims to address their concerns because they are so used to being ignored and held at arms length on issues like this with other companies.
- Do what you say; it seems obvious but not many businesses do what they say. If you read the hype on many websites and marketing brochures you will usually get a very different impression of the company than if you walk into the premises. Most companies don’t do what they say they will. This makes it easy for you to attract and ring fence their customers.
- Magic moments; think of ways to install magic moments for your customers throughout their relationship with your business. Random acts of kindness are very impressive to most people. An extra doughnut for loyal custom or a special service when your customer is entertaining a friend or colleague at your establishment will go a long way to creating a lifelong customer and advocate.
- I’ve just used the word advocate. Re think your idea of a customer. Instead of someone who buys stuff from you, turn this on its head and think of them as people who sell stuff for you. If your minimum service objective is to make each customer want to talk about your business to others you will transform your performance rapidly.
The 10 Minute MBA introduces you to Business Mastery
Have you ever started a new project in your business only to have a niggling doubt in the back of your mind that you aren’t doing the right thing or that you’ve maybe missed out a key step or component?
Ever had to deal with a member of your team and thought that your approach had been in-effective?
Have you ever found it difficult to explain your business strategy to someone from outside of your business?
When you need an elevator pitch, do you struggle to formulate a clear picture of what your business actually does?
Unfortunately, none of this stuff is adequately covered or taught at business school and this can leave you feeling unsure about your decisions.
But what if you could be totally Zen about your business?
By Zen I mean calm and sure footed like a Zen Master; which means:
Always knowing the right course of action to take.
Always knowing that you have covered every aspect of a task or project.
Confident that you are managing the cash in your business effectively and productively.
Instinctively knowing how to set up any business so that it dominates its market place.
Effortlessly knowing how to market your business effectively and economically and how to zone into the right frame of mind for marketing by thinking of just one word.
How to manage the operation of your business with a masterly calm by:
Providing an atmosphere where people manage themselves and deliver the best possible experience to your customers.
Creating a system to manage your money in the best possible way.
Setting up your business so that staff, customers and suppliers continually provide you with a stream of great business improvement ideas.
Easily identifying areas of financial waste and re-cycling this into immediate bottom line profit.
Calmly installing and proliferating an environment where continuous improvement just happens.
I promise you that everything you need to know in order to achieve this is contained in a formula that will take you only 10 minutes to understand.
After the 10 minutes are up? I’m going to show you how to implement it in your current or any future business you care to get involved in.
Every year there is a new flood of MBA graduates from all of the best business schools on the planet and some of the not so good ones too.
Unfortunately, even although their bank account says that yes, they’ve paid for the schooling alright and yes there is a nice scroll saying they have their MBA hanging on the wall, the vast majority of MBA or business school graduates are just like most of the rest of society:
They are in the dark about running a profitable business
Here are the 12 key things that business school doesn’t equip graduates for:
- Business School doesn’t show you how to quickly evaluate the condition of your business or of a business opportunity using just a few pieces of easily available information.
- Business School doesn’t show you how to take that information and quickly start to reduce costs and maximise profits.
- Business School doesn’t show you how to identify the one, key, golden niche that your business can fill and dominate easily.
- Business School doesn’t show you how to rapidly structure a business around that golden niche so that you can dominate it quickly and continuously.
- Business school doesn’t tell you how the traditional view and nuts and bolts of marketing is flawed and it certainly doesn’t teach you how to use that to your advantage.
- Business school doesn’t teach you how to re-structure your business operation in a day so that there is an unstoppable flow of great ideas readily provided by your staff, your customers and your suppliers.
- Business schools doesn’t teach you how to get the absolute maximum value out of every cent you spend in your business.
- Business school doesn’t tell you that people just can’t be managed…yes even if you call them “Human Resources”…ahhh!!
- Business school doesn’t teach you how to lead and inspire the people in your business by asking just one question of yourself.
- Business school doesn’t teach you how to spend an afternoon finding 30% extra cash that is already in your business but being wasted.
- Business school doesn’t teach you anything about setting in motion a system for your people to continuously improve your business for you.
- Business school leaves you with more questions than answers; the 10 minute MBA gives you the confidence to be sure you aren’t missing anything out and that you are building a solid business that dominates its niche market or markets.
Fortunately the 10 minute MBA does all of these things and instead of the thousands of dollars you would spend on a business school education the 10 Minute MBA costs only £9.97…
…and instead of 3 years of your life you would spend attending business school, the 10 minute MBA takes only…10 minutes.
Check out the 10 minute MBA today and see how it can transform your business knowledge.