Every year there is a new flood of MBA graduates from all of the best business schools on the planet and some of the not so good ones too.
Unfortunately, even although their bank account says that yes, they've paid for the schooling alright and yes there is a nice scroll saying they have their MBA hanging on the wall, the vast majority of MBA or business school graduates are just like most of the rest of society:
A touchy subject this, but unfortunately there are many key things about being successful in business that you won't learn in Business School. One of the worst omissions in my view is that of the power of small changes and how these compound to make big improvements to business over remarkably short timescales. One such idea is the one I call my magic profit spell, which shows you how to take specific components of any business and make them unrecognisably better by changing things almost imperceptibly.
