There's no getting away from it, to be successful in business, you're going to need to sell stuff every day in life. But many great business ideas never see the light of day because their owner hates the thought of selling. I'm here to tell you that giving is the new selling, so it's time for you to step up, be yourself and watch the money roll in.
5 star customer service is the easiest and quickest way to business super-stardom so use it!
So many businesses seem to be afraid of any interaction with their customers that isn’t a simple sale. After sale service and customer relationship development is so poorly planned for and executed in most businesses that it is one of the simplest and powerful strategies you can spend your time working on. Try implementing these 5 ideas in your business and see how they can rapidly improve your performance. And why not share your own ideas and tricks in the comments below?
- Send cards not emails; if you’ve gone to the trouble of getting your customers’ permission to keep in touch the obvious thing to do is to keep communicating with them by email. However, because its so obvious and cheap; your customers can easily become complacent about it and just ignore all but the most impressive email headings. Try mixing it up a bit by sending them a hand written card or letter. If this isn’t about a special offer and is genuinely about looking after the customer after a sale then so much the better. Pop a chocolate in there for good measure.
- Talk don’t write; the obvious thing to do in communicating with customers is to write somehow; maybe email, maybe a blog post or a letter even. If you receive a letter or email from a customer about a complaint; phone them as soon as possible. They will be surprised to receive a call that aims to address their concerns because they are so used to being ignored and held at arms length on issues like this with other companies.
- Do what you say; it seems obvious but not many businesses do what they say. If you read the hype on many websites and marketing brochures you will usually get a very different impression of the company than if you walk into the premises. Most companies don’t do what they say they will. This makes it easy for you to attract and ring fence their customers.
- Magic moments; think of ways to install magic moments for your customers throughout their relationship with your business. Random acts of kindness are very impressive to most people. An extra doughnut for loyal custom or a special service when your customer is entertaining a friend or colleague at your establishment will go a long way to creating a lifelong customer and advocate.
- I’ve just used the word advocate. Re think your idea of a customer. Instead of someone who buys stuff from you, turn this on its head and think of them as people who sell stuff for you. If your minimum service objective is to make each customer want to talk about your business to others you will transform your performance rapidly.
Usually when I read an article headline like that one, I think “this is sleazy”.
However I thought I’d risk it in this case because what I have to say today is really important and I want to get this information over to as many people as possible, and like it or not, headlines that promise miracles work!
It maybe is a sad indictment on the state of the world that everybody wants a quick fix but in this case its actually true.
You see, the main worry that most business people have, whether they are a one man band or the CEO of a large corporation is that they aren’t always sure they are doing the right things.
More accurately they are worried that they have missed out a vital step in a project or they are lacking a critical piece of knowledge that would allow them to relax and be sure that the y had every base covered.
So how can I possibly claim to teach you how to truly master business in just 10 minutes?
Well that’s because I have created the 10 Minute MBA and it works.
How can it be learned in 10 Minutes?
That’s because its a picture, yes you read that correctly, I want to show you a picture and after looking at it for 10 minutes you will have everything you need to understand how a successful business really fits together.
Don’t worry its not some weird hypnosis thing or anything, its just a little diagram I drew with some coloured blocks and some arrows pointing in various directions…a formula if you like.
Of course, I can’t claim to make you business genius after just 10 minutes, but you will have the entire idea in your head well within the 10 minute barrier.
The 10MinuteMBA is available here and of course I am going to also explain how to implement this amazing formula in your current or any future business also.
So, would you trade 10 minutes of your time for this amazing knowledge?
Get your copy today here.
The 10 Minute MBA introduces you to Business Mastery
Have you ever started a new project in your business only to have a niggling doubt in the back of your mind that you aren’t doing the right thing or that you’ve maybe missed out a key step or component?
Ever had to deal with a member of your team and thought that your approach had been in-effective?
Have you ever found it difficult to explain your business strategy to someone from outside of your business?
When you need an elevator pitch, do you struggle to formulate a clear picture of what your business actually does?
Unfortunately, none of this stuff is adequately covered or taught at business school and this can leave you feeling unsure about your decisions.
But what if you could be totally Zen about your business?
By Zen I mean calm and sure footed like a Zen Master; which means:
Always knowing the right course of action to take.
Always knowing that you have covered every aspect of a task or project.
Confident that you are managing the cash in your business effectively and productively.
Instinctively knowing how to set up any business so that it dominates its market place.
Effortlessly knowing how to market your business effectively and economically and how to zone into the right frame of mind for marketing by thinking of just one word.
How to manage the operation of your business with a masterly calm by:
Providing an atmosphere where people manage themselves and deliver the best possible experience to your customers.
Creating a system to manage your money in the best possible way.
Setting up your business so that staff, customers and suppliers continually provide you with a stream of great business improvement ideas.
Easily identifying areas of financial waste and re-cycling this into immediate bottom line profit.
Calmly installing and proliferating an environment where continuous improvement just happens.
I promise you that everything you need to know in order to achieve this is contained in a formula that will take you only 10 minutes to understand.
After the 10 minutes are up? I’m going to show you how to implement it in your current or any future business you care to get involved in.